Paid Search Strategist (Enterprise)

TL;DR

Paid Search Strategist (Enterprise): Activating and scaling Paid Search programs for enterprise clients with multi-million dollar budgets with an accent on campaign architecture and performance optimization. Focus on deep-dive analysis, executing testing roadmaps, and ensuring operational excellence in high-spend environments.

Location: Remote within specific US states (AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA) or hybrid in Boston

Company

hirify.global is a Boston-based integrated digital marketing agency that combines data-driven strategy with brand-focused creative to help organizations achieve their most ambitious goals.

What you will do

• Build and scale Paid Search programs for enterprise clients across Google Ads and Microsoft Ads.
• Optimize large-scale budgets through bidding, budget allocation, and query mining.
• Execute testing roadmaps for ad copy, landing pages, and bidding strategies.
• Perform deep-dive analysis on audiences and conversion paths to improve KPIs.
• Conduct regular audits to ensure best practices and compliance in complex account structures.
• Manage pacing and budgets to ensure efficient spend and minimal waste.

Requirements

• 4-6+ years of experience managing paid advertising programs.
• Deep expertise in Google Ads and Microsoft Ads.
• Proficiency with analytics tools such as GA4 or Hubspot Analytics.
• Must be based in the US (specifically in the approved states) or be located in Boston.
• Experience managing large budgets with precision and accountability.
• Strong analytical skills for performance analysis and forecasting.

Nice to have

• Familiarity with MTA & MMM.
• Programmatic advertising experience.
• Experience training and mentoring junior team members.

Culture & Benefits

• Remote-first flexibility within designated US states.
• Generous PTO, 14 company holidays, and Summer Fridays.
• 401K with a 4% employer match after one year of employment.
• Comprehensive healthcare (medical, dental, vision) with 80-100% employer coverage.
• Continuing education opportunities, including webinars and funding for national conferences.
• Life and Short Term Disability insurance benefits.