VP, Go-to-Market Strategy & Execution (Healthcare)

TL;DR

VP, Go-to-Market Strategy & Execution (Healthcare): Leading the commercial go-to-market strategy for Pharma Solutions with an accent on market positioning, product monetization, and cross-functional execution. Focus on scaling the GTM model, driving market adoption, and optimizing product launch frameworks for B2B healthcare solutions.

Location: Remote (USA)

Salary: $217,000 – $463,000

Company

hirify.global is the leading prescription savings platform in the U.S., providing access to affordable medications for millions of consumers and healthcare professionals.

What you will do

• Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings.
• Develop commercialization strategies and repeatable launch frameworks for new and existing products.
• Drive cross-functional alignment across Sales, Product, Engineering, Marketing, and Customer Success teams.
• Equip the sales organization with commercial playbooks, competitive positioning, and customer narratives.
• Analyze market intelligence and industry trends in pharma commercialization and digital health.
• Define and track KPIs to measure GTM effectiveness and optimize commercial execution.

Requirements

• 12+ years of experience in commercial strategy, GTM leadership, or product commercialization.
• Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies.
• Proven success launching and scaling B2B healthcare or pharma solutions.
• Strong understanding of pharmaceutical market access, commercialization, and brand strategy.
• Excellent executive communication and stakeholder management skills.
• Must be based in the USA

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match and Employee Stock Purchase Plan (ESPP).
• Unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
• Mental wellness, financial wellness, and fertility benefits.
• Generous parental leave and pet insurance.