Senior Product Marketing Manager (Competitive Intelligence)

TL;DR

Senior Product Marketing Manager (Competitive Intelligence): Build and scale competitive intelligence program for a SaaS client experience platform for self-care businesses with an accent on research, analysis, and strategic insights. Focus on embedding AI into workflows, developing competitor tiering models, synthesizing market signals into executive narratives, and creating tools like battlecards and briefings.

Location: Remote - USA

Base salary $112,000–$154,000 per year (higher in NYC, SF Bay Area, Seattle); variable compensation possible

Company

hirify.global provides the client experience platform for appointment-based self-care businesses including salons, spas, medspas, and barbershops.

What you will do

• Build and scale competitive intelligence program from the ground up as a core Product Marketing function.
• Own centralized competitive intelligence repository as the single source of truth.
• Conduct deep competitive research on products, positioning, pricing, and strategy.
• Embed AI into workflows for scanning, teardowns, battlecards, and dynamic tools.
• Develop competitor tiering model, tooling, and tech stack for scalable CI.
• Analyze announcements and launches, create forward-looking POVs and executive narratives.
• Run briefings for customer-facing teams and provide insights to inform positioning, roadmap, pricing.
• Partner with Content team on competitive assets.

Requirements

• 5+ years in Competitive Intelligence, Product Marketing, or related in SaaS
• Proven experience building and owning CI programs and repositories impacting Sales and CS
• Demonstrated curiosity and resourcefulness in uncovering insights
• Strong understanding of modern CI tools, workflows, and AI usage
• Strong communication to synthesize complex info for stakeholders and executives
• High attention to detail and ownership
• Comfort in ambiguity and building systems from scratch

Nice to have

• Experience in vertical SaaS, especially self-care (medspa, salon, spa)
• Supporting mid-market or enterprise sales
• Background in strategy, consulting, or market research
• Building CI programs in high-growth environments

Culture & Benefits

• 401(k) match, dental, medical, vision, life insurance
• Fully remote with work from home stipend
• Flexible vacation policy
• Family planning resources and support programs
• Equity
• hirify.global Bucks for Learning and Development