Demand Gen Specialist (Marketing)

TL;DR

Demand Gen Specialist (Marketing): Building and scaling the inbound and top-of-funnel engine to generate pipeline through targeted campaigns with an accent on B2B lead generation and sales alignment. Focus on executing end-to-end campaigns across email, LinkedIn, and events to drive meetings and revenue.

Location: On-site in Brooklyn, NY (Remote Wednesdays)

Salary: $75,000–$90,000

Company

hirify.global is a profitable company providing an end-of-life software platform to help enterprises manage and repurpose outdated IT equipment.

What you will do

• Build and launch top-of-funnel campaigns across email, LinkedIn, and events to generate inbound leads and pipeline.
• Partner with Marketing to align on ICP accounts, personas, and priorities.
• Analyze campaign performance and continuously optimize for better results.
• Support Sales with marketing-driven plays and account-based campaigns to increase meeting conversion.
• Tailor messaging based on hirify.global’s value proposition for different audiences and stakeholders.
• Test and experiment with new channels and approaches to scale demand generation.

Requirements

• 2-4 years of experience in demand generation, growth marketing, or B2B marketing.
• Proven track record of executing end-to-end campaigns that translate directly to pipeline.
• Strategic and analytical thinking to connect campaign activity to business outcomes.
• Ability to work closely with Sales and cross-functional partners.
• Must be based in or able to work on-site in Brooklyn, NY.

Culture & Benefits

• Direct ownership of pipeline and high visibility with Marketing and Sales leadership.
• Opportunity to build and scale the demand generation engine from the ground up.
• Comprehensive benefits including medical, dental, and vision coverage.
• 401(k) retirement plan.
• Clear growth path into Senior Demand Gen, Growth Marketing, or GTM leadership roles.