Lead, Lifecycle & Brand Voice (Marketing)

TL;DR

Lead, Lifecycle & Brand Voice (Marketing): Overhauling customer communications across CRM, email, SMS, and in-app channels to transform messaging from transactional to relationship-driven with an accent on brand voice and emotional engagement. Focus on defining the brand personality, building trust with customers, and driving long-term conversion through empathetic copywriting.

Location: Remote (Must be based in the US or Canada)

Salary: $135K – $185K (USD) / CA$125K – CA$175K (CAD)

Company

hirify.global is an AI-powered super app designed to radically simplify and automate every aspect of car ownership.

What you will do

• Overhaul existing customer communications, including CRM, email, SMS, and in-app copy.
• Transition messaging from functional and direct to value-additive and relationship-driven.
• Define the company's personality and brand voice across all organic surfaces in partnership with the CEO.
• Collaborate with Product, Design, Growth, and Customer Insights teams to build trust and engagement.
• Develop and produce creative organic content for social media and community channels.

Requirements

• 7+ years of experience in creative marketing with a focus on organic growth and copywriting.
• Proven track record managing organic channels like email, SMS, and social media.
• Experience working with consumer-facing brands.
• Strong portfolio showcasing writing and creative craft.
• Bachelor's Degree.
• Must be based in the US or Canada.

Culture & Benefits

• Comprehensive health, dental, and vision coverage.
• Paid time off and paid parental leave.
• 401(K) (US) or RRSP (Canada) plan with employer matching.
• Equity opportunities via stock options.
• Wellness benefits and a culture of analytical thinking and experimentation.