Director Of Demand Generation And Digital Marketing (Cybersecurity)

TL;DR

Director Of Demand Generation And Digital Marketing (Cybersecurity): Scaling the demand engine and digital infrastructure to fuel the pipeline with an accent on ABM, paid media, and lead conversion. Focus on building integrated demand strategies, managing agency relationships, and optimizing the conversion of marketing-sourced opportunities into SQLs.

Location: Remote

Company

hirify.global is a continuous controls monitoring (CCM) platform purpose-built to deliver fast and efficient GRC outcomes by bridging security, risk, and compliance.

What you will do

• Own the global demand generation and digital marketing function with full accountability for sourced and influenced pipeline.
• Build and execute integrated demand strategies across paid media, ABM, SEO, email, webinars, content syndication, and partner channels.
• Define and lead the ABM strategy in close partnership with Sales, including target account selection and orchestration.
• Manage agency, vendor, and contractor relationships, taking full ownership of contracts, budgets, and performance.
• Build and maintain dashboards and reporting that tie program activity to pipeline, opportunity creation, and revenue.
• Continuously test and scale new channels, formats, and acquisition models to improve efficiency.

Requirements

• 10+ years of B2B demand generation or performance marketing experience specifically within cybersecurity SaaS.
• Proven track record of scaling integrated demand programs that deliver measurable, qualified pipeline at volume.
• Direct experience managing a team and operating as a player-coach.
• Deep fluency across the digital marketing stack and analytics.
• Ability to partner effectively with Sales leadership on shared pipeline goals.
• Bachelor’s degree in marketing or equivalent.

Nice to have

• Vendor references within the cybersecurity event and partner ecosystem.