Lifecycle Marketing Lead (SaaS)

TL;DR

Lifecycle Marketing Lead (SaaS): Owning the full customer lifecycle campaign function and leading a team of Campaign Managers to drive prospect conversion, activation, and retention with an accent on AI-driven automation and scalability. Focus on designing end-to-end journeys for both self-serve and sales-assisted motions to increase revenue and product adoption.

Location: Must be based in the USA

Company

hirify.global is a leading document automation platform used by sales and revenue teams to create, send, and manage proposals, contracts, and agreements.

What you will do

• Define and refine the end-to-end campaign strategy for prospect conversion, adoption, expansion, and retention.
• Manage and develop a high-performing team of Campaign Managers, setting high standards for quality and strategic thinking.
• Oversee integrated campaign execution across email, in-app, and other owned channels.
• Implement AI-powered tools and automated workflows to supercharge team impact and experimentation velocity.
• Partner with Growth, Product Marketing, Sales, and Customer Success to align on shared OKRs.
• Design seamless lifecycle programs that cater to both self-serve and sales-assisted customer motions.

Requirements

• 6+ years of experience in B2B lifecycle or integrated campaigns marketing.
• 3+ years of experience leading and developing high-performing teams.
• Proven track record of driving measurable business outcomes such as MQLs, pipeline, activation, and revenue.
• Strong analytical skills to interrogate campaign data and turn insights into experimentation strategies.
• Hands-on experience with marketing automation platforms and CRM tools.
• Location: Must be based in the USA

Nice to have

• Experience working in a dual-motion B2B environment (self-serve and sales-assisted).

Culture & Benefits

• Culture of experimentation and accountability.
• Focus on using AI as a force multiplier to increase productivity.
• Strategic environment with tight cross-functional collaboration across Product and Sales.