Performance Marketing Specialist (Paid Social)

TL;DR

Performance Marketing Specialist (Paid Social): Drive execution and strategy of paid social campaigns across Meta, TikTok, and Pinterest with an accent on managing 7-figure budgets, hitting growth targets, and maintaining CPA floors. Focus on leveraging AI-driven tools for creative testing, campaign optimization, and data-driven decisions based on attribution and LTV.

Location: Fully remote within Canada (any location); must be legally eligible to work in Canada

Company

Fast-growing sustainable subscription-based produce service operating across several Canadian provinces, supporting local farmers and fighting food waste.

What you will do

• Own paid social strategy and execution across Meta, TikTok, and Pinterest from quarterly planning to daily optimization.
• Manage 7-figure annual spend, allocating across regions to meet net-growth targets and subscriber LTV.
• Build and present weekly/monthly performance reports with learnings, recommendations, and budget proposals to leadership.
• Partner with brand/content teams to develop high-performing ad creative.
• Use attribution tools to track ROAS and make decisions based on cohort retention data.
• Stay current with trends and integrate them into strategy.

Requirements

• 3-5 years in performance marketing, 2+ years owning paid social budgets for DTC brand
• Deep recent expertise in Meta and at least one of TikTok/Pinterest
• Strong grasp of CAC, LTV, churn, and data-driven growth strategies
• Hands-on with attribution platforms (e.g., Triple Whale, Northbeam)
• Experience with Google Analytics, Pixel management, testing structures
• Must be legally eligible to work in Canada

Nice to have

• Experience scaling into new markets/geographies
• Food & beverage, grocery, or subscription industry experience
• Knowledge of Quebec market and French-language advertising
• Familiarity with creative analytics tools (e.g., Motion)

Culture & Benefits

• Free grocery plan
• Bi-annual performance bonus
• Health plan after 3 months, RRSP/pension after 12 months
• 20 days PTO
• Fully remote within Canada with flexible hours
• Strong growth potential within the company