Head Of Marketing (B2B)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
TL;DR
Head Of Marketing (B2B): Leading and elevating the companyβs external brand presence across media, advertising, gaming, and the creator economy with an accent on strategic market positioning and B2B growth. Focus on driving industry awareness, managing PR, and transforming audience data into compelling commercial narratives.
Location: Must be UK-based (Remote)
Salary: Β£65,000 - Β£75,000 / year
Company
is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture.
What you will do
- Develop and lead B2B marketing and industry positioning strategies to elevate the brand's profile globally.
- Manage relationships with industry press, media publications, and PR contacts to drive visibility.
- Own the industry awards strategy, identifying opportunities and crafting compelling submissions.
- Support lead generation and business development by creating market-facing campaigns and reports.
- Translate complex audience and performance data into whitepapers, trend pieces, and thought leadership content.
- Establish KPIs and reporting frameworks to track the effectiveness of PR and marketing initiatives.
Requirements
- 5+ years of experience in B2B, agency, or media marketing.
- Must be UK-based.
- Proven track record of developing strategic marketing campaigns and market positioning.
- Experience producing industry-facing reports and thought leadership content.
- Ability to interpret audience data into commercial narratives.
- Strong writing, storytelling, and communication skills.
Nice to have
- Passion for gaming, entertainment, digital culture, or creator-led media.
Culture & Benefits
- Remote work flexibility.
- Opportunity to shape a leading modern media brand's global position.
- Collaborative environment working with senior leadership and commercial teams.
- Focus on diversity and inclusion.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β