Marketing Director (SaaS)

TL;DR

Marketing Director (SaaS): Leading the global marketing organization to drive B2B growth and pipeline generation with an accent on performance marketing, AI-driven operations, and commercial discipline. Focus on building scalable demand generation systems, optimizing digital channels, and aligning marketing strategy with Sales and Product teams.

Location: Hybrid (Leiden, Netherlands). Must be residing within commuting distance of Leiden.

Company

hirify.global is a high-growth SaaS platform enabling businesses to scale their e-commerce presence across multiple channels.

What you will do

• Lead the global marketing function, focusing on pipeline generation and measurable commercial impact.
• Define and execute a B2B growth strategy across events, digital, PR, and partner marketing.
• Manage and optimize demand generation channels including SEO, PPC, email, and social.
• Integrate AI into the marketing operating model to enhance quality and output efficiency.
• Collaborate with Sales and Product teams on positioning and go-to-market launches.
• Lead and develop a team of 11 marketing professionals.

Requirements

• 8+ years of marketing experience in B2B SaaS or technology companies, including senior leadership.
• Proven track record in pipeline generation and performance-driven marketing.
• Experience in product marketing and partnering with Product teams.
• AI-fluent leadership with experience driving AI adoption within a marketing team.
• Strong analytical, data-driven approach and ability to influence at the C-level.
• Must be currently residing within commuting distance of Leiden, Netherlands.

Nice to have

• Experience in e-commerce, marketplaces, retail, or brand-side marketing.

Culture & Benefits

• Equity benefits and access to financial coaching.
• 6% contribution to the pension fund.
• Free access to mental healthcare support.
• Access to an on-site gym and wellbeing initiatives (bouldering, game nights, etc.).
• Collaborative, international environment with colleagues from over 40 nationalities.

Hiring process

• Initial screening call with the recruitment team.
• Video meetings with the COO and HR Director.
• Half-day office visit including a case study presentation and meetings with the CEO and other Directors.