B2B Marketing Director (Fintech)

TL;DR

B2B Marketing Director (Fintech): Own demand generation strategy across digital, paid, email, content, and events with an accent on optimizing lead acquisition, conversion, and pipeline velocity. Focus on leading end-to-end campaign development, refining GTM messaging, website optimization, and using AI-enabled tools to streamline workflows and improve efficiency.

Location: Hybrid role based out of Atlanta office, with a few onsite days each week

Company

hirify.global is a leading provider of lease-to-own solutions and part of PROG Holdings (NYSE: PRG), a FinTech holding with segments in employee purchase programs and BNPL platforms.

What you will do

• Own demand generation strategy across digital, paid, email, content, and events
• Optimize lead acquisition, conversion, pipeline velocity, and MQL performance
• Work with head of marketing to refine GTM, messaging, value proposition, and buyer personas
• Develop B2B marketing campaigns end-to-end, including strategy, execution, measurement, and optimization
• Oversee website strategy, SEO, conversion rate optimization, and performance dashboards tied to revenue
• Use AI-enabled tools to streamline content, insights, and workflows

Requirements

• 8-10+ years of B2B/client marketing experience (bonus in fintech, financial services, benefits, or employer-focused products)
• Proven experience leading demand generation and pipeline growth
• Strong understanding of integrated marketing strategy and data-driven analytical skills
• Proficient in Salesforce and Marketo
• Strong written and verbal communication skills
• Bachelor’s degree in business or equivalent relevant experience

Nice to have

• Experience within fintech, financial services, benefits, or employer-focused products
• Curious, adaptable, and open to learning AI-enabled tools

Culture & Benefits

• Hybrid work model (onsite/offsite)
• Comprehensive benefits: medical, dental, vision, company-paid Basic Life/AD&D
• 401k Retirement Plan
• Paid Time Off
• Career Development
• Employee Purchase Program