Full-Stack Marketer

TL;DR

Full-Stack Marketer (PLG): Build a product-led growth motion from scratch for employee recognition platform with an accent on audience development, funnel optimization, and experimentation. Focus on designing end-to-end PLG funnels, running tight experiments across channels, and developing differentiated positioning and messaging.

Location: Remote (United States)

Salary: 112,000 - 165,000 USD per year

Company

hirify.global helps teams improve engagement and build cultures through meaningful employee recognition connected to organizational goals.

What you will do

• Own end-to-end audience development: identify target audience, map buyer journeys, and design motions to drive fast value realization
• Build and optimize PLG engine: design funnels from acquisition to paid conversion, test growth levers, and run experiments with clear hypotheses
• Develop positioning, messaging, and narrative that evolve with product and market, grounded in competitive landscape and product reality
• Partner with Product, Design, and GTM teams to influence roadmap with customer research, insights, and experiment learnings
• Create and ship campaigns, landing pages, and content using AI tools, focusing on vibrant, real, and progressive assets
• Prove resonance through real-world experiments and share learnings to challenge outdated marketing playbooks

Requirements

• Remote from United States only
• PLG experience: built or contributed to product-led growth motions with concrete funnel, loop, and activation examples
• Strong audience development: found and built new audiences from scratch
• Ability to design, run, and learn from experiments across paid, organic, or product channels
• Positioning, narrative, and messaging skills with examples; analytical mindset to connect qualitative insights to quantitative signals
• AI-literate with editorial taste; clear communicator for enablement and cross-functional influence
• Entrepreneurial: thrived in 0-to-1 startup environments, comfortable with ambiguity, prototypes over perfection

Nice to have

• Direct experience partnering with design on creative direction
• Comfort translating product capabilities into compelling stories

Culture & Benefits

• Entrepreneurial environment emphasizing daily teamwork, recognition, feedback, and real connections
• Low ego, high accountability culture with healthy debate and focus on alignment
• Modern tools like AI as force multipliers; emphasis on movement, learning fast, and raising quality bar
• Question traditional playbooks; evidence-driven with insatiable curiosity