Senior Platform Marketing Manager

TL;DR

Senior Platform Marketing Manager (Music Streaming): Optimising artist exposure and revenue growth across DSPs, social, and video platforms with an accent on data-driven strategies, platform mechanics, and fan journey optimisation. Focus on piloting emerging features, securing editorial support, and translating analytics into actionable insights for market share expansion.

Location: Minimum 4 days per week in the UK office (#LI-Onsite)

Company

Global music company home to major recording labels like Atlantic, Warner Records, and Parlophone, championing artists from emerging talents to superstars.

What you will do

• Develop and execute platform strategies for priority marketing campaigns across DSPs, social, and video in collaboration with label teams.
• Apply data analytics to refine strategies, optimise budgets, and drive ROI through audience segmentation and fan journey improvements (e.g., Linkfire, D2C).
• Identify and pilot new revenue opportunities like platform features, subscriptions, and monetisation models.
• Secure editorial playlist support and partnerships by collaborating with platform stakeholders and label teams.
• Act as platform expert (TikTok, Spotify, YouTube, Apple Music), guiding teams on best practices for growth and revenue.
• Manage platform relationships, analyse performance data, and deliver insights to senior leadership.

Requirements

• Minimum 4 days per week in the UK office.
• 5-8 years in digital marketing, audience development, or platform campaigns, preferably in music/media/youth culture.
• Deep knowledge of streaming/social platforms' audiences, features, and monetisation.
• Commercial acumen to capitalise on revenue levers and new income streams.
• Analytical skills with tools for data-driven optimisation and ROI measurement.
• Strong communication, project management, and influence with teams/partners.
• Passion for music, digital culture, and creativity.

Culture & Benefits

• Guided by core values: Curiosity, Collaboration, Commitment.
• In-office collaboration essential for talent development and relationships.
• Inclusive environment valuing diverse backgrounds.
• Global collective of music makers, tech innovators, and creatives.