Senior Creative Strategist

TL;DR

Senior Creative Strategist (Performance Ads): Manage end-to-end creative production process for video ads on TikTok, Facebook, Instagram, YouTube, and Google Ads with an accent on concept development, scriptwriting, and live testing. Focus on utilizing data insights, iterating high-performing concepts, and crafting compelling stories tailored to diverse audiences.

Location: Remote (full-time)

Salary: $120K-$280K USD (includes base, performance bonus, and equity)

Company

Tech-enabled growth firm helping 100+ DTC brands in beauty, wellness, lifestyle, and health scale profitably via performance marketing, proprietary tech, AI-powered platforms, and a creator marketplace managing 80,000+ influencer partnerships monthly.

What you will do

• Formulate effective creative strategies using data, research, and insights for client revenue growth
• Analyze performance data in Atria, Meta Ads Manager, TikTok Ads Manager, and iterate on tests
• Conduct consumer, product, and competitor research
• Write scripts and copy for videos, static ads, and email campaigns
• Collaborate with production, post-production, and leads to ensure visuals align with strategy
• Perform weekly strategic account planning and identify top-performing trends

Requirements

• 5+ years of relevant experience, preferably in paid social or direct response (portfolio/work samples a plus)
• Excellent written and verbal communication skills
• Analytical mindset for data interpretation and actionable insights
• Strong project management skills for multiple projects and deadlines
• Strong understanding of social media platforms (Instagram, TikTok, Facebook)
• Experience with FB Ads Manager, TikTok, YouTube, or similar ad platforms
• Comfortable with Google Suite (Gmail, Docs, Sheets, Slides)
• Able to thrive in fast-paced, deadline-driven environment

Culture & Benefits

• Work in a scalable growth platform with performance guarantees and results-driven culture for A-players
• Team of 70+ growth operators, analysts, and creatives managing $200M+ annual media spend
• Full-time remote position with competitive compensation including base, bonus, and equity