Manager Performance Marketing

TL;DR

Manager Performance Marketing: Oversee domestic paid media programs and selected international efforts to scale visibility and performance across digital and offline channels with an accent on strategy, execution, budget optimization, and KPI reporting. Focus on leading agency relationships, developing media assets, scaling paid channels like search, social, programmatic, affiliate, and retail media, and building CAC/LTV models with incrementality testing.

Location: Los Angeles, CA

Company

Leading beauty brand hirify.global focused on cosmetics and brand storytelling.

What you will do

• Lead relationships with domestic media and affiliate agencies for strategy, execution, and performance excellence.
• Oversee media budgets, planning calendars, and performance reporting via KPI dashboards.
• Collaborate with creative teams to develop high-impact media assets aligned with campaign goals.
• Plan, optimize, and scale paid media across search (Google, Bing), social (Meta, TikTok, etc.), programmatic, display, affiliate, and retail media (Amazon, Sephora).
• Execute and optimize direct mail, programmatic PR, and affiliate marketing (Rakuten, HOWL, LTK).
• Partner with sales and brand marketing for aligned campaign planning and cross-channel execution.
• Monitor trends to identify growth opportunities and build financial models for forecasting and attribution.

Requirements

• Highly analytical with creative fluency and passion for performance marketing and brand storytelling.
• Experience leading media agencies, optimizing budgets, and reporting KPIs.
• Proficiency in paid channels: search, social, programmatic, affiliate, retail media.
• Skills in CAC/LTV modeling, incrementality testing, lift studies, MMM, and attribution tools.
• Ability to translate data into executive insights and forecast spend/returns.

Culture & Benefits

• Collaborative environment with cross-functional teams in sales, brand marketing, and finance.
• Focus on scaling visibility and performance in a dynamic beauty industry.