Product Marketing Manager (Growth)

TL;DR

Product Marketing Manager (Growth): Developing and optimizing end-to-end web funnels and lifecycle communication to drive scalable growth for international brands with an accent on conversion rate optimization and A/B testing. Focus on building high-performing growth systems, reducing conversion bottlenecks, and scaling email automation flows across multiple markets.

Location: Remote (any location)

Company

hirify.global drives scalable growth for brands across eCommerce, health & wellness, education, and entertainment, managing over $150M in ad spend.

What you will do

• Own and optimize end-to-end web funnels from quiz and onboarding to paywall and activation.
• Analyze user behavior to identify and resolve conversion bottlenecks across the funnel.
• Design and execute multiple A/B tests and growth experiments weekly across different markets.
• Build and optimize lifecycle email flows, including onboarding, activation, retention, and reactivation.
• Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).
• Collaborate with product, engineering, design, and creative teams to ensure alignment between ad messaging and product experience.

Requirements

• 3+ years of experience in Product Marketing, Growth Marketing, or Lifecycle Marketing in B2C roles.
• Proven experience building and optimizing web funnels for digital products.
• Demonstrated success improving conversion metrics through experimentation and A/B testing.
• Hands-on experience with email marketing and lifecycle automation (segmentation, triggers, flows).
• Proficiency with product analytics tools such as Google Analytics, Looker Studio, Amplitude, or PostHog.
• English: Upper-Intermediate (B2) or higher required.

Nice to have

• Experience working with international markets (US, EU, UK, LATAM).
• Background in companies with a strong performance marketing culture.
• Experience with subscription-based digital products.
• Familiarity with EdTech, AI-driven products, or lifestyle apps.

Culture & Benefits

• Fully remote work arrangement.
• Flexible working hours with a start time between 9:00–11:00 CET.
• Competitive compensation and provision of all necessary equipment.
• Paid vacation and sick leave.
• Educational support, including reimbursement for certifications and courses.
• Transparent communication and an open feedback culture.