Email Marketing Manager (AI)

TL;DR

Email Marketing Manager (AI): Scaling global email marketing strategy across the customer lifecycle with an accent on demand generation, nurture programs, and data-driven segmentation. Focus on optimizing pipeline and revenue contribution through automation and behavioral triggers.

Location: Remote (US) or Austin, TX

Company

hirify.global is a leading AI platform that enables organisations to make sense of their data through intuitive, scalable, and collaborative data science.

What you will do

• Develop and execute a global, full-funnel email marketing strategy segmented by lead and funnel stages.
• Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data.
• Collaborate with Product and Product Marketing to integrate launches and feature adoption into lifecycle communications.
• Conduct structured A/B testing on subject lines, content, and CTAs to improve engagement and conversion.
• Optimize deliverability and ensure compliance with global data privacy regulations such as GDPR and CAN-SPAM.
• Partner with regional teams to balance centralized versus localized messaging based on market maturity.

Requirements

• 4–7 years of experience in B2B email marketing or lifecycle marketing, ideally in technology or data-related industries.
• Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot).
• Strong understanding of segmentation, personalization, and behavioral triggers in a multi-touch buyer journey.
• Experience building nurture programs that contribute to measurable pipeline growth.
• Analytical mindset with the ability to translate performance data into actionable optimizations.
• Must be based in the US.

Culture & Benefits

• Inclusive work environment as an equal opportunity employer.
• Opportunity to work with a global leader in AI and data science serving enterprises like Citi, Bosch and P&G.
• Permanent employment status.