Lead Product Marketing Manager (Platform/AI)

TL;DR

Lead Product Marketing Manager (Platform/AI): Defining the positioning, narrative, and go-to-market strategy for the IrisX platform to redefine construction operations with an accent on AI-powered capabilities and data connectivity. Focus on translating complex platform technicalities into clear customer value and driving commercial adoption across global segments.

Location: Denmark, Copenhagen

Company

hirify.global is a leading IoT and operating data platform connecting people, assets, and processes in the construction industry.

What you will do

• Define platform positioning and narrative for IrisX, translating complex AI and data capabilities into clear customer value.
• Refine Ideal Customer Profiles (ICP) and messaging to ensure resonance across various segments and lifecycle stages.
• Develop and execute go-to-market (GTM) strategies for platform initiatives and commercial motions.
• Drive commercial clarity by connecting product capabilities to adoption and new consumption models.
• Collaborate across product pods and commercial segments to ensure consistent platform communication.
• Mentor other PMMs to elevate storytelling and GTM execution standards within the team.

Requirements

• Strong experience in B2B product marketing, preferably in platform or multi-product environments.
• Ability to translate complex technical systems into simple, compelling narratives.
• Commercial mindset with the ability to link product features to revenue and customer value.
• Proven ability to influence stakeholders without direct authority in ambiguous environments.
• Balance of strategic thinking and disciplined execution.

Nice to have

• Experience with APIs, data products, or ecosystem-based solutions.

Culture & Benefits

• Strategic influence at the intersection of Product, Commercial, and Marketing teams.
• Opportunity to work with cutting-edge AI and IoT innovation in a real-world industrial sector.
• Global, collaborative environment with teams across North America and Europe.
• Human-centric culture that embraces remote work and inspiring environments.

Hiring process

• Initial phone screening with Talent Acquisition.
• Virtual meet and greet with the Hiring Manager.
• Personality assessment (Hogan) and a follow-up culture-fit interview.
• Case study assignment and presentation to cross-functional colleagues.
• Reference and background checks.