Marketing Specialist (EdTech)

TL;DR

Marketing Specialist (EdTech): Supporting the development and execution of integrated marketing campaigns to drive brand awareness and lead generation with an accent on digital channels and customer relationship nurturing. Focus on creating engaging content, analyzing campaign performance, and managing marketing automation tools.

Location: Must be based in Mexico

Company

An educational technology company focused on creating intuitive products that simplify learning and personal development.

What you will do

• Plan, implement, and optimize integrated marketing campaigns across email, social media, content, and digital advertising.
• Conduct market research and competitive analysis to identify trends and inform marketing strategies.
• Develop engaging brand-consistent content for blog posts, social media, website copy, and newsletters.
• Manage marketing collateral and sales enablement materials.
• Analyze campaign performance data to generate insights and optimize future results.
• Collaborate with sales and product teams to align marketing efforts with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in a marketing role, preferably within software, tech, or education.
• Strong understanding of SEO, SEM, social media, and email marketing principles.
• Proficiency in CRM software (Salesforce) and marketing automation platforms (Marketo, HubSpot).
• Excellent written and verbal communication skills with high attention to detail.
• Must be located in Mexico.

Nice to have

• Familiarity with graphic design tools such as Adobe Creative Suite.

Culture & Benefits

• Competitive and meaningful benefits tailored to the country of operation.
• Inclusive work environment committed to diversity and equal opportunity.
• Opportunity to work with creative and passionate people in a fast-paced EdTech environment.