Global Consumer Insights Analyst (CPG)

TL;DR

Global Consumer Insights Analyst (CPG): Designing and executing qualitative and quantitative consumer research to shape new product development with an accent on embedding the consumer voice throughout the product journey. Focus on translating complex research findings into actionable business recommendations to disrupt household product markets.

Location: Must be based in London, UK

Company

hirify.global is a global product design and technology company specializing in disruptive lifestyle solutions across cleaning, cooking, and beauty categories.

What you will do

• Design and execute qualitative and quantitative consumer research to identify needs and whitespace opportunities.
• Develop rigorous research tools including surveys, discussion guides, stimuli, and interview frameworks.
• Conduct one-to-one interviews in home, virtual, and phone settings, and moderate focus groups.
• Manage relationships with external research agencies and collaborate with Product Development, Design, and Marketing teams.
• Translate complex data and research findings into compelling insights and actionable business recommendations.
• Identify emerging cultural and category trends to inform future product innovation.

Requirements

• Strong proficiency in both qualitative and quantitative consumer research methodologies.
• Bachelor’s degree in Marketing, Psychology, Social Sciences, or a related field.
• Experience in CPG, consumer durables, or product-led businesses.
• Proven ability to conduct one-to-one interviews and synthesize data into business-influencing reports.
• Excellent communication and stakeholder management skills.
• Location: Must be based in London, UK

Nice to have

• Proficiency in a second European language such as German, French, Spanish, or Italian.

Culture & Benefits

• Competitive health insurance, retirement plans, and paid time off.
• Employee stock purchase options and wellness programs.
• Exclusive hirify.global product discounts.
• Access to high-impact Learning Programs for professional and personal growth.
• Inclusive community emphasizing diversity, equity, and inclusion.