Senior Consultant (Marketing Strategy & Transformation)

TL;DR

Senior Consultant (Marketing Strategy & Transformation): Designing and implementing modern, data-driven marketing organizations and operating models with an accent on MarTech integration and AI-enabled growth. Focus on leading transformation workstreams, optimizing customer engagement lifecycles, and translating complex business challenges into actionable executive strategies.

Location: New York

Salary: $112,600 - $212,700

Company

hirify.global, part of Capgemini Invent, is a global design and technology consultancy that partners with enterprises to drive growth by building customer-centric experiences powered by data and technology.

What you will do

• Lead workstreams within large-scale marketing transformation programs and deliver smaller engagements end-to-end.
• Design and implement marketing operating models, including organizational structure, governance, and ways of working.
• Develop data-driven marketing strategies focusing on segmentation, targeting, personalization, and lifecycle engagement.
• Support MarTech strategy and enablement using platforms such as Salesforce and Adobe.
• Collaborate with cross-functional teams to implement AI-enabled marketing use cases.
• Translate client challenges into structured analyses, insights, and practical recommendations.

Requirements

• 5-7 years of experience in consulting, digital services, or industry-specific marketing roles.
• Proven expertise in marketing strategy, transformation, and operating model design.
• Strong AI literacy, including core and generative AI concepts applied to enterprise transformation.
• Experience with modern marketing ecosystems, customer data, and omnichannel engagement.
• Strong consulting skillset in structured problem solving and executive communication.
• Bachelor's degree required.

Nice to have

• Advanced degree, such as an MBA.
• Hands-on experience with agentic AI solutions, personalization, and automated content decisioning.
• Familiarity with agile marketing practices and innovation frameworks.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Retirement savings plans including 401(k).
• Paid time off (12-25 days vacation depending on grade), company holidays, and sick leave.
• Life and disability insurance.
• Employee assistance programs.
• Inclusive, flexible, and collaborative global studio culture.