Lifecycle & CRM Growth Manager

TL;DR

Lifecycle & CRM Growth Manager (LATAM): Own monthly CRM content strategy and build campaigns for LATAM market with an accent on user motivations, pain points, and FOMO-driven messaging. Focus on adapting content for email, WhatsApp, SMS across funnel stages, automating flows in Customer.io, and maintaining CRM hygiene.

Location: Fully remote (Spain)

Company

Award-winning online tech bootcamp with 87% employability rate in Web Development, QA, Data Analytics, and Data Science programs.

What you will do

• Own monthly CRM content strategy and content plan.
• Write and adapt content for email, WhatsApp, and SMS for different segments and funnel stages.
• Build campaigns and automated flows in Customer.io, including QA.
• Understand segments, user statuses, and customer journey to time messages correctly.
• Maintain CRM hygiene: clean segments, correct statuses, stable flows, up-to-date templates.
• Monitor spending on Email/WhatsApp/SMS and optimize channel routing.

Requirements

• Fluent English; Spanish strong plus.
• Proven experience in CRM, lifecycle, or email marketing.
• Strong content thinking to turn user pains into conversion messaging.
• Experience with FOMO-based communication (deadlines, limits, opportunity cost).
• Strategic thinking, high attention to detail, operational discipline.
• Strong writing skills, adaptable tone across segments and funnels.

Nice to have

• Experience with Customer.io.

Culture & Benefits

• Direct impact on revenue and core metrics.
• High autonomy to test and improve processes.
• Competitive compensation.
• Fully remote with global professional team.