Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (SaaS/Fintech): Driving product adoption and bridging the gap between product, features, and services with an accent on GTM strategies and value propositions. Focus on leading end-to-end launches, optimizing pricing and packaging, and creating impactful sales enablement tools.

Location: Norwich, Norfolk (UK)

Compensation: £55,000 - £65,000

Company

hirify.global is a provider of POS systems and business management software for merchants.

What you will do

• Develop product positioning and messaging to highlight unique value and differentiators.
• Plan and execute end-to-end go-to-market (GTM) strategies for product launches.
• Conduct competitive analysis and market research to identify growth opportunities.
• Manage pricing strategies to ensure competitiveness and alignment with USPs.
• Create marketing collateral, including brochures, case studies, and website content.
• Partner with sales to develop training materials and publish release notes for internal and external stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in B2B or B2B2C product marketing.
• Background in SaaS, fintech, or a similarly fast-moving sector.
• Ability to use AI tooling to automate common marketing practices.
• Analytical mindset with the ability to translate pipeline data into campaign strategy.
• Excellent written and verbal communication skills.