Paid Social Manager (iGaming)

TL;DR

Paid Social Manager (iGaming): Lead multi-brand paid social strategies across major platforms, driving measurable growth through data-driven campaigns, strategic partnerships, and regulatory compliance. Focus on managing campaigns on Facebook, Snapchat, TikTok, Reddit, X, and Pinterest, running A/B tests for optimization, ensuring platform compliance, and delivering performance reports with actionable insights.

Location: Malta Office; Remote from Bulgaria or Romania

Company

Global growth marketing partner powering expansion of fast-growing social gaming brands, headquartered in Gibraltar.

What you will do

• Manage paid social campaigns across Facebook, Snapchat, TikTok, Reddit, X, and Pinterest—both in-house and with external agencies
• Build and maintain strategic relationships with external partners, negotiating agreements and managing agency performance
• Monitor performance, identify revenue opportunities, and troubleshoot spend and delivery challenges
• Run A/B and multivariate tests to optimize campaign performance and exceed KPIs
• Ensure compliance with digital advertising legislation and platform policies across all markets
• Implement campaign tracking and attribution systems to measure media spend effectiveness
• Stay current with social trends and platform updates to identify creative opportunities
• Deliver compelling performance reports with actionable insights and recommendations

Requirements

• Hands-on paid social management experience (gambling/gaming industry experience)
• Strong understanding of digital advertising legislation and platform compliance requirements
• Proven analytical skills to turn complex data into actionable insights
• Experience with app campaigns and Mobile Measurement Platforms (MMPs) like AppsFlyer
• Proficiency in campaign optimization, tracking pixels, UTM parameters, and attribution modeling
• Creative mindset for social trends with excellent communication and project management skills
• Experience managing agency relationships and vendor partnerships

Culture & Benefits

• Collaborative, transparent culture where ideas are heard and implemented
• Substantial budgets to drive real impact in social gaming marketing
• Data-driven approach to see direct results of your work
• Global reach with resources and freedom for cutting-edge strategies
• Hire based on skills, drive, and ideas—diverse backgrounds welcome