Digital Marketing Manager (Lead Generation)

TL;DR

Digital Marketing Manager (Lead Generation): Driving brand consistency and lead generation across the full marketing funnel with an accent on mid-to-upper funnel awareness and prospect database growth. Focus on bridging the gap between creative and data teams to ensure unified messaging and business growth.

Location: Hybrid (London, UK) — 2 days in the office required

Company

UW is a utility provider consolidating energy, broadband, mobile, and insurance into a single bill to save customers time and money.

What you will do

• Execute strategies focused on mid-to-upper funnel awareness and brand equity.
• Own lead generation and nurture prospect databases to fuel sales channels.
• Act as the primary liaison between internal and external stakeholders for unified messaging.
• Manage affiliate channels to diversify acquisition and brand reach.
• Develop word-of-mouth initiatives such as 'Refer a Friend' and 'Connectors'.
• Formalize creative briefs and report on KPI performance regarding lead and sales quality.

Requirements

• Extensive experience in digital marketing with a focus on brand-building objectives.
• Proven track record in lead generation and managing CRM/prospect databases.
• Strong experience in cross-functional collaboration with Creative and Brand teams.
• Familiarity with platforms including Google Ads, Meta Ads, and CRM tools.
• Experience supporting strategic partnerships or affiliate marketing programs.
• Must be based in or be able to work from London, UK.

Culture & Benefits

• Hybrid working (2 days in office) with flexibility for discussion.
• Annual discretionary performance-based bonus scheme.
• Holiday trading (buy and sell up to 5 days per year).
• Discount on UW services and a free Cashback Card.
• Matched contribution pension scheme and life assurance up to 4x salary.
• Flexible benefits including private health insurance, Virtual GP, and gym discounts.