Programmatic Analyst, Campaign Targeting & Pricing (AdTech)

TL;DR

Programmatic Analyst, Campaign Targeting & Pricing (AdTech): Designing and pricing point-of-care and programmatic media campaigns with an accent on audience targeting and inventory utilization. Focus on analyzing large datasets to optimize yield and developing data-driven media recommendations.

Location: Hybrid: 2 days in office (Cincinnati, OH) / 3 days remote

Company

A leading digital health company transforming the healthcare experience through the strategic delivery of behavior-changing content in physician offices.

What you will do

• Design and price point-of-care and programmatic media campaigns aligned with client goals and inventory.
• Develop targeted campaign structures using audience insights, prescription data, and market trends.
• Collaborate with sales teams to build customized, data-driven proposals and media recommendations.
• Analyze large datasets to inform targeting, pricing decisions, and renewal strategies.
• Partner with strategy, insights, and ad operations teams to align on execution and campaign goals.
• Contribute to building scalable processes for campaign scoping, targeting, and pricing.

Requirements

• 1–3+ years of experience in digital advertising, programmatic media, analytics, or pricing.
• Advanced Excel skills, including pivot tables and lookups for analyzing large datasets.
• Ability to translate performance data into actionable recommendations.
• Must be based in or be able to work in Cincinnati, OH for hybrid office attendance.

Nice to have

• Bachelor’s degree in Analytics, Advertising, Business, Healthcare, or a related field.
• Experience with Salesforce, Looker, or SQL.
• Strong understanding of programmatic ecosystems (SSPs, DSPs, RTB, DMPs).
• Exposure to pharmaceutical or healthcare data.

Culture & Benefits

• Hybrid work arrangement (2 days in office / 3 days remote).
• Competitive compensation and 401K plan.
• Flexible time off to recharge.
• Mental and emotional wellness resources.
• Supportive, purpose-driven environment focused on improving health outcomes.