Manager, Marketing Analytics (Fintech)

TL;DR

Manager, Marketing Analytics (Fintech): Designing and delivering marketing experiments to optimize the customer journey with an accent on experimentation design and measuring 1:1 activity. Focus on using statistical judgment to select methodologies like geo-based tests, synthetic controls, and brand lift studies to drive actionable business insights.

Location: Hybrid: spending at least two days per week (40% of time) at an office site in Bristol, Leeds, Halifax, Edinburgh, or Chester

Salary: £72,702 – £80,780 per annum

Company

A major UK financial services group focused on rebooting its iconic brand and building the future of finance.

What you will do

• Design and deliver end-to-end marketing experiments using methods such as geo-tests, pre-post analysis, and synthetic controls.
• Develop test-and-control approaches for 1:1 activities across email, app, and internet banking.
• Perform MDE and power calculations to determine sample sizes and test durations.
• Analyze results with statistical rigour to isolate incremental impact and present actionable recommendations to stakeholders.
• Collaborate with marketing, media, and data teams to monitor in-flight tests and resolve issues.
• Triangulate findings with MMM, MTA, or platform uplift studies to improve decision-making.

Requirements

• Experience in experimentation, analytics, or measurement within a marketing or commercial environment.
• Strong expertise in experimental design and statistical testing.
• Proficiency in a variety of experimentation techniques beyond just geo-based testing.
• Ability to communicate complex insights clearly to business stakeholders.
• Focus on driving measurable business outcomes.

Nice to have

• Understanding of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
• Experience with platform-level uplift studies.

Culture & Benefits

• Generous pension contribution of up to 15%.
• Annual performance-related bonus and share schemes including free shares.
• 30 days of holiday plus bank holidays.
• Flexible working options, including job shares and reduced hours.
• Comprehensive wellbeing initiatives and generous parental leave policies.