Senior Data Analytics Manager (Marketing)

TL;DR

Senior Data Analytics Manager (Marketing Analytics): Leading the measurement, experimentation, and targeting functions across Performance, Brand, and Lifecycle CRM domains with an accent on causal inference, uplift modeling, and segmentation. Focus on building scalable internal tools and frameworks to optimize multi-million euro advertising investments and personalized customer targeting.

Location: Hybrid (London, UK) — minimum 2 days per week in office

Company

One of the fastest-growing tech companies in Europe and Africa, hirify.global is dedicated to creating sustainable mobility solutions for cities.

What you will do

• Lead a team of 3–5 Senior/Lead Data Analysts covering Performance, Brand, and CRM Marketing domains.
• Own the strategy and implementation of frameworks for causal inference, segmentation, and uplift modeling.
• Drive the measurement roadmap in collaboration with internal stakeholders from Director to SVP levels.
• Build internal tools and models to enable scalable personalization and accurate marketing measurement.
• Partner with external vendors such as Google, Meta, and Braze to shape tooling and playbooks.
• Ensure methodological excellence and operational efficiency across hundreds of campaigns.

Requirements

• 5+ years of experience in analytics, data science, or experimentation within a large tech environment.
• MSc in Mathematics, Economics, Statistics, or other quantitative fields.
• Strong hands-on skills in SQL and either Python or R.
• Deep understanding of statistical inference methods.
• Proven experience managing technically strong analysts or data scientists.
• English fluency is required.

Nice to have

• PhD in a quantitative field.
• Previous research experience.
• Prior work experience specifically with marketing or customer analytics.

Culture & Benefits

• Competitive salary and stock option package.
• Hybrid work flexibility with a minimum of 2 days in the office per week.
• Wellness perks focusing on physical and mental health.
• Opportunity to work in fast-moving autonomous teams with high visibility.
• Direct impact on mobility solutions for millions of customers across 50+ countries.