Director, Global Brand Experience (Marketing)

TL;DR

Director, Global Brand Experience (Marketing): Leading the vision and strategy for global brand experiences across EMEA and APAC with an accent on immersive events, creative technology, and AR integration. Focus on designing emotionally resonant experiential stories, managing multi-million dollar budgets, and scaling brand presence across diverse international markets.

Location: Must be based in London (expected to work in office 4+ days per week)

Company

A technology company empowering people to express themselves and communicate through visual messaging, augmented reality, and wearable technology.

What you will do

• Lead the vision, strategy, and roadmap for a portfolio of global brand experiences (B2B, consumer, partner, creator) across EMEA and APAC.
• Own end-to-end delivery of flagship experiences, from initial strategy and creative brief through to production and on-site execution.
• Manage, coach, and develop a team of brand experience leaders and producers across multiple international markets.
• Partner with regional leaders and cross-functional teams (Marketing, Product, Sales, AR/Specs) to ensure local relevance and global consistency.
• Champion the innovative use of AR and Spectacles to create differentiated storytelling techniques in the market.
• Establish success metrics and manage large-scale budgets, agencies, and vendors to ensure operational excellence.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Design, or equivalent practical experience.
• Significant experience leading teams in experiential, brand, or event marketing within tech, media, or creative agencies.
• Proven track record of owning end-to-end strategy for large-scale brand experiences or event portfolios.
• Experience leading programs spanning two or more regions (e.g., EMEA and APAC).
• Ability to travel internationally for events and key internal gatherings.
• Must be based in London and adhere to the "default together" policy of working in-office 4+ days per week.

Nice to have

• Experience in a global brand leadership role at a social, entertainment, or lifestyle brand.
• Experience with immersive technology, AR lenses, or hardware (Spectacles).
• Experience managing and optimizing multi-million-dollar experiential budgets.
• Track record of representing brand strategy in senior-level executive forums.
• Fluency in additional languages beyond English.

Culture & Benefits

• "Default Together" culture emphasizing in-person collaboration and dynamic teamwork.
• Comprehensive medical coverage and emotional/mental health support programs.
• Paid parental leave.
• Compensation packages that allow employees to share in the company's long-term success.
• Inclusive environment committed to equal opportunity employment.