Marketing Specialist, Business & Government (EdTech)

TL;DR

Marketing Specialist, Business & Government (EdTech): Executing integrated demand generation campaigns targeting business and government buyers with an accent on pipeline generation and multi-channel messaging. Focus on translating campaign strategies into high-quality email sequences, ad copy, and coordinated programs to drive buyer conversion.

Location: Remote (US)

Salary: $90,000

Company

hirify.global creates intuitive products that simplify learning and personal development to help people succeed in their education and careers.

What you will do

• Execute integrated demand generation campaigns targeting business and government buyers to generate new logo pipeline.
• Support the execution and delivery of webinars.
• Develop and implement messaging across multiple marketing channels.
• Create high-quality marketing outputs, including compelling emails, ad copy, and campaign assets.
• Collaborate with Sales Development and Product Marketing to move buyers through the sales funnel.
• Partner with an in-house creative agency to execute results-driven coordinated programs.

Requirements

• Must be based in the United States.
• Ability to pass a mandatory background check and identity verification.
• Experience in demand generation and translating strategy into executable marketing assets.

Culture & Benefits

• Competitive and meaningful benefits packages tailored by location.
• Inclusive environment focusing on diversity, equity, and equal opportunity.
• Corporate culture that empowers smart, creative, and passionate people to grow.