Senior Product Marketing Manager (AI)

TL;DR

Senior Product Marketing Manager (AI): Leading the go-to-market strategy for AI Agents and vibe-coded apps for SMBs and developers with an accent on translating complex AI/ML capabilities into clear customer value. Focus on driving adoption and growth through cross-functional launches, strategic positioning, and data-driven optimization.

Location: Remote (United States)

Company

hirify.global is an all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, and AI-powered tools.

What you will do

• Define and lead the GTM strategy for AI Agents and Vibe Apps across the customer lifecycle.
• Develop positioning and messaging to communicate AI value to SMBs, developers, and mid-market customers.
• Lead cross-functional launches from beta to GA, ensuring strong market entry and sustained adoption.
• Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansion.
• Translate complex AI/ML concepts like Generative AI and automation into compelling business benefits.
• Collaborate with Product and Engineering to influence roadmap priorities based on market insights and customer feedback.

Requirements

• 8-10+ years of Product Marketing experience in SaaS, ideally within AI or data platforms.
• Proven track record of launching AI/ML-powered products or features.
• Strong ability to translate complex technical concepts into clear, customer-centric messaging.
• Experience working cross-functionally with Product, Engineering, and Data Science teams.
• Data-driven mindset with experience defining KPIs and measuring success.
• Must be based in the United States.

Nice to have

• Experience in Agentic offerings (Agents, Apps, LLMs) or web hosting platforms.
• Familiarity with SMB or mid-market customer segments.
• Background working with developers and agencies.
• MBA or advanced technical/business degree.

Culture & Benefits

• Comprehensive health insurance options, including Medical, Dental, Vision, and HSA.
• Matching 401K and Life/AD&D/STD/LTD insurance.
• Generous vacation policy and tuition reimbursement.
• Inclusive culture with over 20 affinity groups and professional development opportunities.
• Pet insurance.