Senior Product Manager (Marketing Automation/AI)

TL;DR

Senior Product Manager (Marketing Automation/AI): Building and launching a greenfield marketing automation platform to power targeted lifecycle and seasonal campaigns with an accent on identity data and behavioral triggers. Focus on defining core engine mechanics, architecting the data intelligence layer, and executing a 0 to 1 product strategy.

Location: Hybrid (Must be based in Sydney, Australia; 3 days in CBD office)

Company

A global SaaS company powering leisure and attractions industry venues across 30+ countries.

What you will do

• Own the end-to-end strategy, roadmap, and delivery of a new marketing automation product.
• Define core mechanics of the marketing engine and contribute to the architecture of the data intelligence layer.
• Design flexible models for targeted lifecycle and seasonal campaigns to drive transaction uplift.
• Partner with engineering and design to ship iteratively and learn quickly from market feedback.
• Collaborate with go-to-market teams on pricing, packaging, positioning, and launch strategy.
• Conduct customer research and competitive analysis to solve retention and lifecycle challenges.

Requirements

• 5+ years of experience in product management leading complex problem spaces.
• Knowledge of customer marketing or CDP-adjacent products.
• Proficiency with AI and ML technologies and best practices.
• Experience taking products from concept to launch (0 to 1).
• Ability to operate in ambiguity and run tight market feedback loops.
• Location: Must be based in Sydney, Australia.

Nice to have

• Familiarity with venue-based, hospitality, retail, or consumer-facing platforms.

Culture & Benefits

• Competitive compensation package with growth opportunities based on impact and capability.
• hirify.global Recharge days and 'Vibe Tribe' for team-led initiatives and social activities.
• Comprehensive Team Member Assistance Program for health and wellbeing.
• Generous parental leave (16 weeks for primary, 4 weeks for secondary carers).
• Individual learning and development budget.