Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Defining positioning, messaging and go-to-market strategy for an identity, fraud and compliance orchestration platform with an accent on product launches, sales enablement and website experience. Focus on translating complex regulated technology into clear commercial value, building category narrative and redesigning product marketing workflows with AI.

Location: Hybrid in Sydney or Melbourne, Australia

Company

hirify.global provides an identity, fraud and compliance orchestration platform that connects regulated businesses with identity, fraud and data providers worldwide.

What you will do

• Define company, platform and product positioning, messaging frameworks and category narrative.
• Lead go-to-market strategy and launch plans for new products, capabilities and major releases.
• Create sales enablement materials, competitive guidance, customer stories and value propositions.
• Own the website's information architecture, product pages, solution pages and conversion journeys.
• Conduct market, buyer, customer and competitive research to influence product and commercial strategy.
• Redesign research, content, enablement and campaign workflows using AI platforms such as Claude.

Requirements

• At least five years of product marketing experience in B2B SaaS.
• Experience in fintech, regtech, identity, fraud, compliance, payments or another complex regulated category.
• Proven ability to develop positioning, messaging, category narratives and go-to-market strategies for technical products.
• Experience marketing platforms or multi-product suites to multiple buyer groups, verticals or geographies.
• Strong writing, editorial judgement, sales enablement and cross-functional collaboration skills.
• Hands-on experience with website content, information architecture, conversion-focused journeys and modern AI tools.

Culture & Benefits

• Highly visible role with close collaboration across Product, Sales, Customer Success, Marketing and senior leadership.
• Fast-moving environment with scope to build the product marketing function and shape the company's global growth narrative.
• AI-enabled operating model focused on improving the quality, speed and leverage of marketing workflows.
• Hybrid work arrangement in Sydney or Melbourne.