B2B CRM Lead

TL;DR

B2B CRM Lead (Salesforce Marketing Cloud): Own the B2B CRM roadmap by developing and executing lifecycle marketing, automated programs, and partner communications at scale with an accent on retention and growth for partner stores. Focus on data activation, experimentation-driven improvements, and cross-functional leadership to translate campaign and channel ideas into measurable business impact.

Location: Berlin, Germany

Company

hirify.global operates a marketplace connecting food businesses with consumers to reduce food waste.

What you will do

• Oversee strategy and execution for B2B marketing planned campaigns, lifecycle marketing automation, and operational partner communications.
• Drive the B2B CRM roadmap by prioritizing company goals and aligning cross-functionally on CRM opportunities.
• Collaborate with CRM, Product, Marketing, and Commercial teams to scope features, automations, ad-hoc communications, and messaging formats.
• Lead and mentor CRM Managers and freelancers to release, optimize, and scale campaigns and lifecycle programs globally (ad-hoc and automated).
• Set direction for data activation, data-driven insights, and reporting/attribution using an experimentation framework to improve retention and growth.

Requirements

• Experience leading CRM, retention, lifecycle, or marketing automation teams.
• Track record improving B2B lifecycles, lead-gen funnels, and/or SaaS communications.
• Working knowledge of Salesforce Marketing Cloud (SFMC).
• MarTech understanding of CDPs (e.g., HighTouch, Census, Segment) and analytics/experimentation platforms (e.g., Amplitude, Mixpanel).
• Ability to communicate and influence stakeholders across departments.
• Able to work effectively remotely when required.

Nice to have

• B2B marketing background, with marketplace or two-sided platform experience.
• Braze experience.
• Knowledge of the broader Salesforce ecosystem (Sales Cloud, Service Cloud, Data Cloud, or similar).

Culture & Benefits

• Hybrid working from offices, at home, or abroad.
• Extra parental leave and additional days off beyond local legislation, including an option for extra unpaid leave.
• Health insurance and pension plans (subject to country of employment).
• Additional time off for significant life events and regular social events.
• Paid volunteer time via the Shareback volunteering programme.

Hiring process

• Submit CV and cover letter in English through the company’s application platform.
• Expect a structured process with careful review of the provided role information.