Market Segment Manager (Analytical Testing)

TL;DR

Market Segment Manager (Analytical Testing): Leading B2B marketing strategies for clinical diagnostics, forensic toxicology, and bioanalytical markets with an accent on sample preparation and mass spectrometry workflows. Focus on driving commercial growth through data-driven campaigns, sales enablement, and managing a high-performing applications team.

Location: Hybrid (minimum 3 days/week in office) in Charlotte, NC

Company

hirify.global provides separation and purification technologies and workflow solutions to empower scientists in life science and human health.

What you will do

• Develop and execute regional marketing strategies for analytical testing portfolios to drive revenue and market penetration.
• Conduct market research and Voice of Customer (VoC) initiatives to define unique selling propositions (USPs).
• Design and optimize multi-channel, metrics-based marketing campaigns for customer acquisition.
• Equip sales teams with battlecards, training, and go-to-market materials.
• Manage and mentor a high-performing applications team, prioritizing the development roadmap.
• Collaborate with R&D and Product Management to align regional insights with innovation priorities.

Requirements

• Bachelor’s degree in Chemistry, Biochemistry, Toxicology, or Analytical Sciences (MS or PhD strongly preferred).
• 5+ years of B2B marketing experience in life sciences or diagnostics.
• Deep expertise in analytical testing markets (clinical, forensic, anti-doping) and workflows (chromatography, mass spectrometry).
• Proven track record of executing data-driven marketing plans and campaigns.
• Experience mentoring and developing technical teams.
• Proficiency with CRM systems and marketing automation tools.