Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Supporting go-to-market strategies, product positioning, and sales enablement for the hirify.global platform with an accent on customer research, competitive analysis, and enablement materials. Focus on improving activation, adoption, and expansion across the customer lifecycle, ensuring alignment with buyer needs and market dynamics.

Location: Remote - Canada (Toronto, British Columbia)

Salary: CA$85K – CA$120K

Company

hirify.global specializes in making it easier for developers to add email, calendar, and contact management features into their applications through secure and effective APIs.

What you will do

• Lead customer research to understand how teams build, adopt, and scale communications and AI-driven workflows.
• Own and operate hirify.global’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team.
• Develop high-impact case studies, customer narratives, and reference programs that demonstrate real-world value.
• Drive ongoing competitive analysis across direct and adjacent players.
• Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle.
• Partner with Sales and Customer Success to develop enablement materials and customer-facing resources.

Requirements

• 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
• Deep proficiency with AI tools for research, content, and workflows.
• Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.
• Strong understanding of APIs, developer ecosystems, and cloud-based platforms.
• Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences.
• Must be located in or able to work from a state/province where hirify.global is registered in Canada.

Culture & Benefits

• Dynamic environment where your work drives business impact and market differentiation.
• Culture of collaboration, data-driven decision-making, and a shared commitment to excellence.
• Foster a team culture of creativity, growth, and continuous learning.

Hiring process

• Round 1: 30 minute Google Meet discussion with the hiring manager
• Round 2: Take home assignment to be followed by a 60-minute Google Meet panel discussion
• Round 3: 45 minute Google Meet interviews with 3-4 team members (max 4 hours).