Regional Marketing Specialist (Medtech)

TL;DR

Regional Marketing Specialist (Medtech): Plan, produce, and execute targeted marketing campaigns supporting sales, public procurement, and customer value creation in the Finnish market with an accent on B2B/B2G strategies, content localization, and event management. Focus on building customer references, adapting group materials, and increasing visibility in public sector target groups.

Hybrid (Helsinki or Salo office, Finland). Must hold valid EU work authorization and be eligible to work in Finland.

Company

European market leader in medication management with automatic dispensers enabling independent living and improving patient safety.

What you will do

• Report to Sales Director and collaborate with Finnish Sales and Customer Success teams to achieve shared goals
• Plan, produce, and execute targeted marketing campaigns supporting sales and growth
• Build and maintain customer references, evaluation sites, and cooperation for sales and tenders
• Produce value-based content, user stories, impact materials, and local proof points for public procurement
• Adapt and localize group-level marketing campaigns and materials for Finnish public sector
• Plan and execute customer events, webinars, trade fairs, and communication activities for visibility

Requirements

• Native-level Finnish and excellent English skills
• At least 3 years in B2B or B2G marketing
• Experience with Nordic or Finnish market
• Strong content creation, campaign planning, digital marketing tools (HubSpot), social media, and project management skills
• Relevant bachelor's/master's degree (e.g., marketing)
• Hands-on, self-directed, results-oriented, collaborative professional understanding business and public procurement

Nice to have

• Experience in medtech or welfare/age tech
• Other Nordic languages

Culture & Benefits

• Meaningful work impacting health and social care for elderly
• Ownership, freedom to shape marketing, and clear business impact
• Close collaboration with skilled Finnish sales and international marketing teams
• Cooperative, open work community valuing customer focus, practicality, and development
• Flexible hybrid role with in-person collaboration at Helsinki or Salo office