Creative Strategist & Asset Expert (Google & Meta Ads)

TL;DR

Creative Strategist & Asset Expert (Google & Meta Ads): Designing and producing high-converting visual assets for Meta and Google Ads platforms with an accent on consumer psychology and data-driven iteration. Focus on creating high-retention Reels, PMax assets, and leveraging AI tools to fight creative fatigue.

Location: Fully Remote (Company based in Barcelona)

Company

hirify.global is an international distributor of omnichannel brands specializing in blank and customized apparel for B2B and B2C markets.

What you will do

• Develop creative strategies and psychological hooks to identify and fill performance gaps in current ad campaigns.
• Produce high-retention assets for Meta (Reels, UGC-style edits, static listicles) and Google Ads (PMax, YouTube Shorts, and Demand Gen).
• Iterate and remix winning ads with new hooks and CTAs to extend lifespan and combat creative fatigue.
• Integrate AI tools such as Midjourney, ElevenLabs, and Runway into the production workflow to maintain high output quality.
• Report on creative performance metrics, specifically Hook Rate, Hold Rate, and ROAS, to determine next steps.

Requirements

• Strong background in Direct Response design with a focus on triggering impulse buys and measurable ROI.
• Proficiency in Adobe Suite (Premiere, Photoshop) or advanced mobile editing tools like CapCut.
• Expert knowledge of Meta and Google Ads platform constraints, including safe zones and aspect ratios.
• Professional working proficiency in English for copywriting and internal communication.
• Portfolio showcasing Meta/Google ads with documented results in CTR, CPA, or ROAS improvements.

Nice to have

• Proven experience with AI-assisted design and production tools.

Culture & Benefits

• Fully remote work environment.
• Opportunity to work with a growing international distributor with a significant turnover.
• Focus on a performance-driven, data-oriented creative process.