Head Of Media Planning FTC (Marketing)

TL;DR

Head Of Media Planning FTC (Marketing): Shaping and implementing hirify.global’s owned on-air media strategy to recruit, retain, and reactivate audiences across linear and VOD platforms with an accent on media effectiveness and inventory optimization. Focus on integrating owned media with paid activity, leading a high-performing team, and utilizing data-driven insights to drive network performance.

Location: Hybrid (London, UK)

Company

hirify.global is a leading branded television broadcaster and part of BBC Studios, operating multiple popular channels and a free streaming service.

What you will do

• Develop and execute hirify.global’s on-air media strategy across linear and VOD platforms.
• Lead, motivate, and develop a high-performing media planning team.
• Collaborate with paid media agencies and marketing teams to ensure integrated and optimized media plans.
• Optimize continuity and navigation to retain audiences and strengthen network identity.
• Supervise the monitoring, analysis, and evaluation of live campaigns to maximize efficiency.
• Leverage martech stacks and measurement tools for strategic insight and performance optimization.

Requirements

• Strategic media leadership experience within a broadcaster or media agency, focusing on linear and VOD.
• Proven track record of improving performance through effective campaign strategy and planning.
• Experience leading teams using a data and analytical-led approach.
• Proficiency in interrogating BARB, Techedge, and Paino data.
• Strong stakeholder relationship management and strategic communication skills.
• Must be able to work in a hybrid capacity based in London.

Culture & Benefits

• Hybrid working environment designed to balance collaboration and work-life balance.
• Strong commitment to Diversity and Inclusion, fostering a culture of fairness and respect.
• Opportunity to work with a wide portfolio of leading television brands.
• Collaborative and creative professional environment.

Hiring process

• Recruiter phone screen.
• First stage video interview.
• Second stage in-person interview.
• Offer.