Client Lead (Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Client Lead (Marketing): Providing strategic direction for media planning activities for Breitling and Karo Healthcare with an accent on data-driven, innovative cross-media solutions. Focus on embedding AI and the WPP Open platform into the planning process to drive brand growth.
Location: London, United Kingdom. Hybrid approach (around four days a week in office). Must have the right to work in the UK.
Company
is an AI-driven media operating unit that helps global brands navigate change and deliver transformational growth through its agentic marketing platform, WPP Open.
What you will do
- Develop and champion the overarching media planning vision and AI-driven best practices for the client portfolio.
- Oversee the execution of data-driven media plans across all channels, ensuring optimization via AI.
- Act as the senior strategic consultant and point of contact for key clients.
- Lead and mentor a team of media planning professionals across the T&P and networks.
- Drive adoption of WPP Open and the DIPAM workflow to standardize planning and performance tracking.
- Manage multi-market campaigns end-to-end, from brief interpretation through to reporting.
Requirements
- Extensive experience in developing and executing multi-market media campaigns and deep knowledge of the international media landscape.
- Proven ability to act as a senior consultant and influence senior stakeholders on media strategy and investment.
- Advanced understanding of digital and traditional media channels and marketing/media mix modelling.
- Practical understanding of leveraging emerging technologies, particularly AI, to drive operational efficiency.
- Outstanding communication and presentation skills to construct compelling narratives from data.
- Right to work in the UK is mandatory.
Nice to have
- Prior experience with HNWI, luxury watches, jewelry, or fashion sectors with a luxury sensibility.
Culture & Benefits
- Hybrid work environment fostering creativity and collaboration with regular in-office events.
- Comprehensive benefits package including medical, vision, and dental insurance.
- Group retirement plans and significant paid time off.
- Access to extensive global WPP networks for professional connections and learning.
- Inclusive culture supported by employee resource groups and mental health awareness days.
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