Senior Executive, Planning

TL;DR

Senior Executive, Planning (Media): Architect and steward holistic media plans throughout their lifecycle with an accent on cross-channel budget allocation, in-flight optimisation, and post-campaign analysis. Focus on sourcing audience data, compiling historical learnings, and collaborating with activation and client servicing teams for seamless campaign execution.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week. UK based role requiring right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit bringing together media, data, and partnerships to deliver creative personalisation at scale through WPP Open.

What you will do

• Develop relationships with Client Servicing and Activation teams for flawless plan execution.
• Support Media Planning Managers in campaign delivery and performance against outcomes.
• Conduct research, compile data, and validate creative specs to guide planning and optimisation.
• Collaborate with Activation and Ad Operations on plan details, trafficking sheets, and campaign launches.
• Prepare data for reporting, analysis, and optimisation recommendations.
• Assist in CAP management, internal case studies, and vendor meetings to build media knowledge.

Requirements

• Right to work in the UK
• Passion for media and advertising with desire to expand knowledge
• Excellent communication and collaboration skills
• Diligent, detail-oriented, with strong problem-solving abilities
• Comfortable working with numbers and proficient in Office programs including Excel

Culture & Benefits

• Hybrid work with four days in office to foster creativity and collaboration
• Competitive medical, dental, vision insurance, and group retirement plans
• Significant paid time off, employee mental health awareness days, and partner discounts
• Access to global WPP networks, employee resource groups, and in-office events
• Commitment to growth, learning at the cutting edge of marketing and advertising