ASO Specialist (Gamedev)

TL;DR

ASO Specialist (Gamedev): Optimizing app store visibility and conversion for top-grossing mobile games with an accent on creative testing and keyword optimization. Focus on analyzing store KPIs, executing A/B tests, and improving organic traffic growth across multiple titles.

Location: Hybrid (Warsaw, Poland) - 3 days from the office

Company

A developer of top-grossing mobile games focused on creating fun and social experiences for millions of players.

What you will do

• Lead creative testing processes, including setup, validation, tracking, and documentation.
• Manage keyword optimization through research, implementation, and ongoing refinement.
• Monitor and analyze store KPIs such as CVR, installs, visibility, and organic traffic trends.
• Prepare data-driven recommendations based on experiment results and market trends.
• Execute metadata updates, asset uploads, and store changes accurately and on time.
• Collaborate with Creative teams and stakeholders to support store experiments and asset updates.

Requirements

• Experience in ASO, mobile growth, digital marketing, or performance marketing.
• Deep understanding of App Store and Google Play environments.
• Proficiency in analyzing store KPIs (CVR, installs, visibility, and organic traffic).
• Experience with A/B testing workflows and keyword research for app stores.
• Ability to translate performance data into clear, actionable recommendations.
• Must be able to work from the Warsaw office according to the hybrid model (3 days/week).

Nice to have

• Experience working on mobile games, specifically in the social casino genre.
• Hands-on experience with ASO tools and store intelligence platforms.
• Understanding of how store performance impacts monetization and player intent.