Head of Marketing and Communication (Luxury)

TL;DR

Head of Marketing and Communication (Luxury): Planning and implementing a 360 Marketing & Communication strategy for the Greater China region with an accent on branding, digital communication, and PR. Focus on localizing global strategy to drive commercial objectives and managing high-profile celebrity and influencer relationships.

Location: On-site in Shanghai, China

Company

A progressive Swedish luxury fashion house with a multidisciplinary approach to ready-to-wear, art, and architecture, recognized as a B Corp Certified company.

What you will do

• Develop and execute integrated 360 marketing and communications strategies to maintain top-of-mind brand awareness in the Chinese market.
• Manage the annual marketing budget and establish key metrics to track ROI for PR and marketing activations.
• Oversee branding, advertising, and media buying to maximize coverage while ensuring alignment with global strategy.
• Lead celebrity management and influencer strategies to elevate brand value and maintain strong relationships.
• Organize image events, VIC events, and store openings to generate hype and traffic.
• Lead the local team with full management responsibilities, including recruitment, coaching, and resource planning.

Requirements

• 8+ years of experience in the luxury industry.
• Proven exposure and experience in Greater China markets is a must.
• Fluency in both English and Chinese.
• Degree in fashion, marketing, or business management.
• Strong leadership skills and the ability to manage multiple complex projects.

Culture & Benefits

• Collaborative work environment based on support, inclusion, and trust.
• Multidisciplinary culture blending fashion with photography, art, and architecture.
• Commitment to high standards of social and environmental performance (B Corp Certification).
• Opportunity to work within a globally recognized progressive luxury house.