Senior Director Marketing, Insights & Analytics, APAC

TL;DR

Senior Director Marketing, Insights & Analytics, APAC (Marketing/Analytics): Leading regional consumer marketing, insights, and analytics across APAC with an accent on digital-first consumer experiences, CRM, and data-driven growth. Focus on translating global brand strategies into local executions and leveraging advanced analytics to drive market share and profitability.

Location: CN Shanghai

Company

One of the world's largest tire companies, operating 51 facilities in 19 countries worldwide.

What you will do

• Define and execute the APAC Consumer Business Unit marketing strategy in alignment with global priorities and annual plans.
• Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital-first consumer experiences.
• Oversee digital assets, social platforms, communities, and product website content across the region.
• Establish governance, frameworks, and operating models to ensure consistent consumer marketing execution across APAC markets.
• Drive volume, profitability, and market share growth through rigorous strategy and advanced analytics.
• Lead segmentation, targeting, and consumer trend analysis to deliver actionable growth and satisfaction insights.

Requirements

• Minimum 15 years of progressive marketing experience in a global consumer products organization.
• Proven track record of leading large, multi-functional, and geographically dispersed teams.
• Experience across brand marketing, media, digital, analytics, or consumer insights.
• Degree in Business, Marketing, Analytics, or a related field.
• Fluency in English required; additional Asian languages are a plus.
• Must be based in Shanghai, China.

Culture & Benefits

• Opportunity to lead a major regional function within a global industry leader.
• Exposure to multi-cultural and multi-market professional environments.
• Commitment to equal employment opportunity for all qualified applicants.