GTM Strategy Marketing Manager (ABM)

TL;DR

GTM Strategy Marketing Manager (ABM): Developing and implementing marketing strategies for strategic accounts with an accent on account-based marketing (ABM) and cross-functional collaboration. Focus on creating personalized content, optimizing ROI through data analysis, and leveraging AI-powered tools to streamline workflows.

Location: Hybrid in Woburn, MA (USA)

Salary: $115,000 – $130,000 annual base

Company

hirify.global is a global leader in typeface design and font technology, providing branding and typography solutions for the world's biggest global brands.

What you will do

• Develop and execute strategic marketing plans for global key accounts using ABM strategies.
• Create targeted campaigns and personalized content for key decision-makers within strategic accounts.
• Collaborate with design teams to produce tailored collateral, including case studies and white papers.
• Build and manage relationships with executive stakeholders and key contacts within strategic accounts.
• Analyze performance metrics and ROI to optimize marketing initiatives and report effectiveness to management.
• Conduct market research and competitive analysis to identify new growth opportunities.

Requirements

• Bachelor's degree in marketing or business administration (MBA preferred).
• 5+ years of experience in strategic marketing or ABM, preferably in B2B environments.
• Must be based in the United States.
• Proficiency in CRM systems and marketing automation platforms.
• Demonstrated ability to adopt and implement AI-powered tools for research, writing, and productivity.
• Strong analytical mindset with experience in data analysis and reporting.

Culture & Benefits

• Hybrid work arrangements and competitive paid time off programs.
• Comprehensive commercial medical insurance coverage.
• Competitive compensation including a corporate bonus program.
• Creative and innovative global working environment.
• Professional onboarding and internal mobility for career advancement.
• Retirement planning options.