Sr. Analyst, Consumer Insights (Media)

TL;DR

Sr. Analyst, Consumer Insights (Media): Developing a deep understanding of media audiences and brand perceptions with an accent on quantitative analysis and primary research. Focus on administering portfolio-wide brand tracking, audience segmentation, and translating complex data into executive-friendly strategies.

Location: Hybrid: Minimum three days per week in the New York office

Salary: $70,000 - $90,000

Company

A leading news, sports, and entertainment media company managing iconic brands like CNBC, USA Network, and Rotten Tomatoes.

What you will do

• Collaborate with Data Insights teams to design and execute primary research studies from inception to completion.
• Manage and operate a complex, portfolio-wide brand tracking study in partnership with external vendors.
• Design surveys and discussion guides, analyze results, and interpret consumer data to identify actionable insights.
• Synthesize multiple datasets and secondary research to identify emerging brand and audience trends.
• Create story-driven presentations for executive leadership to influence marketing, programming, and product strategies.
• Handle team project management and administrative duties as needed.

Requirements

• 2+ years of experience in primary research, preferably within media or entertainment.
• Bachelor’s degree in business, marketing, psychology, social sciences, or a related field.
• Proficiency in Excel and PowerPoint for data analysis and storytelling.
• Experience using research tools such as Qualtrics, MRI, YouGov, or DisplayR.
• Must be based in New York to fulfill the hybrid work arrangement (3+ days/week in office).
• Excellent written and verbal communication skills.

Nice to have

• Proficiency with SPSS, R, or Python for statistical analysis.
• Direct experience supporting ongoing brand tracking programs.
• Comfort using AI-assisted research methodologies and resources.

Culture & Benefits

• Comprehensive health package including medical, dental, and vision insurance.
• Retirement savings through a 401(k) plan.
• Paid leave and tuition reimbursement.
• A dynamic, fast-paced environment within an innovation-driven media company.