Sr. Manager, Consumer Insights (Brand & Audience)

TL;DR

Sr. Manager, Consumer Insights (Brand & Audience): Leading primary research efforts to generate actionable brand and audience insights across a diverse media portfolio with an accent on brand tracking, audience segmentation, and market sizing. Focus on synthesizing multiple data sources into persuasive stories to influence cross-functional stakeholders and drive business growth.

Location: Hybrid (Minimum 3 days per week in New York, NY)

Salary: $100,000–$125,000

Company

A leading media corporation managing iconic brands across news, sports, and entertainment, including USA Network, CNBC, and Rotten Tomatoes.

What you will do

• Lead end-to-end primary research efforts (quantitative and qualitative) to generate strategic brand and audience insights.
• Manage a complex, portfolio-wide brand tracking study, interpreting results and presenting findings to stakeholders.
• Synthesize data from primary research and syndicated sources into executive-friendly, story-driven presentations.
• Mentor junior team members and manage a Senior Analyst to elevate the research team's internal influence.
• Collaborate with the Data Insights & Strategic Analytics department to drive business growth.
• Handle project management and administrative duties, including budget and invoice processes.

Requirements

• 5-10 years of experience in media or market research (client-side or agency).
• Bachelor’s degree in business, communications, marketing, psychology, or social sciences.
• Expertise in quantitative research (survey design, sampling, analysis) and qualitative research (focus groups, IDIs).
• Strong storytelling and writing skills for creating visually compelling presentations.
• Ability to work autonomously under pressure and manage competing priorities.
• Deep knowledge of and passion for TV and digital media (entertainment, sports, news).

Nice to have

• Experience managing ongoing brand tracking programs across multiple categories.
• Familiarity with AI-assisted tools to streamline research workflows and deliverables.
• Experience working within a matrixed organization.
• Strong understanding of entertainment industry trends and their impact on consumer behavior.

Culture & Benefits

• Comprehensive health benefits including medical, dental, and vision insurance.
• Retirement savings through a 401(k) plan.
• Paid leave and tuition reimbursement.
• Variety of company-sponsored discounts and perks.