Senior Product Marketing Manager (Electronics)

TL;DR

Senior Product Marketing Manager (Electronics): Define and communicate value of electronics design platforms with an accent on crafting narratives, positioning, and go-to-market strategies tailored to customer personas and industries. Focus on influencing product roadmap through market insights, competitive intelligence, and buyer feedback while leading cross-functional content and sales enablement.

Location: Anywhere in Latam

Salary: $163,647 – $191,272

Company

Global leader in software and solutions for electronics design and manufacturing, used by 30,000+ companies and 100,000 engineers worldwide.

What you will do

• Craft compelling narratives translating complex product capabilities into customer value for different personas, industries, and digital maturity stages
• Define core messaging, positioning, go-to-market strategies, and lead creation of customer-facing content like presentations, videos, briefs, and battlecards
• Act as voice of the customer, providing market insights, competitive intelligence, and feedback to influence product priorities and roadmap
• Define use-case value propositions, tiered offerings, and packaging strategies
• Collaborate with Sales Enablement on playbooks, objection handling, and solution materials; support customer engagements and events

Requirements

• 7+ years in B2B product marketing, preferably in electronics, semiconductors, or embedded systems industries
• Proven experience driving product narratives, differentiated positioning, and content connecting technical depth with business value
• Strong background influencing product strategy, roadmap planning, or product management
• Excellent written and verbal communication skills to articulate complex ideas clearly and persuasively
• Experience working with cloud-based platforms in the electronics space
• Bachelor’s degree in engineering, business, or related technical field

Nice to have

• Advanced degrees or MBA

Culture & Benefits

• Comprehensive healthcare, prescription, vision, dental plans, HSA, FSA accounts
• 401(k) retirement plan with company match; life, AD&D, disability insurance
• Paid holidays, Choice Day off per quarter, PTO rising with milestones, sick time, family/medical/maternity/paternity/military leave
• Flexible working arrangements based on role and location; home internet allowance
• Calm App, Employee Assistance Program; office perks like free lunch, snacks, parking
• Values: big-thinking, diversity of thought, courage, transparency, ingenuity, agility, adaptability, grit