Marketing Specialist, Product & Content (Edtech)

TL;DR

Marketing Specialist, Product & Content (Edtech SaaS): Produce high-volume content across formats and support product marketing deliverables for a student success platform with an accent on messaging frameworks, demand gen campaigns, and sales enablement assets. Focus on creating video/social content, leveraging AI workflows, and optimizing for SEO/AEO discoverability.

Location: Hybrid in San Mateo, CA

Salary: $110K – $130K OTE

Company

Fast-growing startup backed by social impact investors, partnering with top universities like Cornell, Columbia, UVA, and Ohio State to support over 1 million students across 7 countries.

What you will do

• Produce compelling content in written, video, short-form social, and other formats targeting higher education challenges.
• Develop messaging frameworks, positioning docs, and launch materials to translate product features into buyer narratives.
• Create campaign messaging and assets in partnership with marketing team to drive awareness and pipeline.
• Build sales enablement materials like battle cards, one-pagers, and pitch decks.
• Optimize content for SEO/AEO to improve discoverability where buyers search.
• Leverage AI tools to automate workflows, build bots/agents, and accelerate content production.

Requirements

• 2–4 years experience in product marketing, content marketing, or related role at B2B SaaS company
• Exceptional writing skills across formats, audiences, and channels
• Video content experience: creating and editing short-form for social/marketing
• Hands-on experience with AI tools for workflows, automation, and content creation
• Familiarity with SEO/AEO best practices
• Strong research skills to synthesize competitive intel and market trends
• Bachelor's degree in Marketing, Communications, or related field

Culture & Benefits

• Flexible, outcome-driven culture with trust, autonomy, excellence, speed, and ownership
• Competitive salary, equity, and bonus
• Health insurance (99% premium covered for you, 75% for dependents)
• 401(k), commuter benefits
• Annual international retreats