Senior Alliance Product Marketing Manager

TL;DR

Senior Alliance Product Marketing Manager (Data Resilience): Lead go-to-market strategy and execution with strategic technology partners like HPE, IBM, Dell, and Lenovo with an accent on joint campaigns, content creation, sales enablement, and measurable business outcomes. Focus on developing integrated co-marketing plans, translating technical capabilities into compelling value propositions, and driving pipeline impact through data-driven programs.

Location: Remote (United States)

U.S. Geographic Zones & Compensation Ranges (TTC / OTE): Zone 1 (San Francisco Bay Area, NYC Boroughs): $181,800–$337,500 USD; Zone 2: $166,600–$309,300 USD; Zone 3: $151,500–$281,200 USD; Zone 4 (all other US): $131,800–$244,700 USD

Company

hirify.global is the Data and AI Trust Company, market leader in data resilience and security posture management, headquartered in Seattle with offices in 30+ countries protecting 550,000+ customers worldwide.

What you will do

• Own end-to-end marketing and GTM strategy for assigned OEM partners focused on joint success and business outcomes.
• Develop integrated co-marketing plans aligned to partner priorities and hirify.global initiatives.
• Plan and execute joint campaigns, content, digital programs, sales enablement, events, and promotions across the buyer journey.
• Translate technical capabilities into value propositions and create joint messaging, narratives, and enablement assets.
• Collaborate with Alliance Managers, Product Management, Sales, and Field Marketing to align and execute initiatives.
• Manage MDF budgets, define success metrics, track performance, and pivot programs based on data and feedback.

Requirements

• 5+ years in product marketing, alliance/partner marketing, product management, or technical marketing in B2B software/high-tech (preference: software, cloud, SaaS, data protection, security)
• Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related; MBA a plus.
• Familiarity with alliance models including technology partnerships and ecosystem GTM.
• Proven experience developing and executing co-marketing strategies with strategic partners.
• Strong ability to translate technical concepts into customer value; data-driven mindset with KPI definition.
• Excellent storytelling, writing, presentation skills; ability to manage multiple initiatives autonomously.

Culture & Benefits

• Unlimited paid time off, 12 paid holidays, 4 extra hirify.globale Days, 24 paid volunteer hours.
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents.
• Medical, dental, vision coverage from day one; mental health support and EAP.
• 401(k) with matching; fertility/adoption support; AirVet virtual vet care.
• Legal services, identity protection, tax-advantaged spending accounts.
• Learning opportunities: LinkedIn Learning, O’Reilly, mentoring, workshops, Global Day of Learning.